GCC Brochure 040624 - WEB.pdf

Led the strategic positioning and end-to-end development of the Custom Learning Solutions for Global Capability Centres portfolio of ISB Executive Education.

• Built GCC-specific customer personas across C-suite, mid-level, and front-line leaders
• Mapped services to transformation mandates: optimisation, global delivery, innovation, and market expansion
• Translated a complex maturity roadmap into a clear, outcome-led narrative
• Reframed messaging from programme features to business impact and expansion strategy
• Owned brochure and website execution; aligned visual language with institutional brand architecture